Wondershop_Hero_Image_2200x985px

Branding for social equity and inclusivity.

Wondershop
Focusing on social inclusion and equality, new gaming non-profit Wondershop amplifies the work of Me-säätiö (We Foundation). The foundation has built community houses and distributed grants of up to 10 million euros in support of various initiatives around Finland from 2015 to 2019. In 2020, Wondershop was created to operate alongside the foundation, introducing the concept of community-based games.
  • Discipline
  • Brand Story
  • Brand Naming
  • Brand Identity
  • Brand Guidelines
  • Brand Photography
  • Contributors
  • Bou
  • Karoliina Barlund
Wondershop_Logo_2200x784px
Wondershop_Logo_Construction_2200x1320px

The first step in developing a new brand was landing on a brand name. We equipped the team with our proprietary naming framework, helping them understand what makes a great name, and advised them on the final choice.

Wondershop_Cubes_Swirl_2200x1320px
Wondershop_Playful_Labs_2200x1320px

The identity concept revolves around magical pixels, digital building blocks turning into amazing adventures. A custom Illustrator brushes was created to add pixels to brand imagery shot by Karoliina Barlund.

Wondershop_Guidelines_2200x1320px
Wondershop_Grid_2200x1320px
 

A grid system built on the magical pixels allows for creation of exiting, diverse, yet consistent brand designs.

Wondershop_3_iPhones_2200x1320px
A digital home

As Wondershop neared launch, long time Proxy friends Bou created their web presence and managed launch PR for the new brand.

Wondershop_Laptop_Play_Is_2200x1491px
Wondershop_Laptop_Hubs_Of_2200x1491px
Supercell
Branding Europe's first decacorn.
Supercell_Hero_Image_2200x985px

View Project →

Valkea
Building an optimistic brand for Fortum's clean future.
Valkea Cover 2200x2200px

View Project →

Midnite
Next generation e-sports betting.
Midnite Characters 2200x1320px

View Project →